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It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars. They do this by rewriting and retelling fables and stories to challenge the normative social beliefs about gender roles that marginalize women, reframing those stories to show an egalitarian or woman-centric perspective. My brother was planning on hiring an inspirational speaker to help his employees perform better, so Im glad I found your page. Use that to define your overall theme. Your About Us page, for example, might have more of the slow parts than an ebook or sales call because you have more room to tell them and visitors to that page specifically want to know more details than they can get anywhere else.

This final prompt usually illustrates the ultimate message of the story, and, in Alexs case, you can find out his core message by listening to his excellent talk here. A person hears a prophecy about himself. Content should ask people to do something and reward them for it. Would storytelling in business help your organisation?

Unfortunately, many marketers, businesses, and organizations dont see the storytelling light. His speech encourages the listener to believe that hope is possible. But storytelling? It seemed too difficult. We can turn a potentially dry episode into a riveting story. Could storytelling for business be of real value to your business?

The next time you need to communicate in a data-driven way, consider the various structures of story put forth here. In the in-line audio clip below, Jennifer tells the story of Steve Jobs and Apple using the Pixar structure. If you can get the audience to feel emotion for a character that in the previous film you despised utterly and were terrified by, then thats a cinematic arc. Stories teach us about life, about ourselves and about others. Studies have shown that storytelling with data really works.

All four of these are crucial to your story, even though world building in itself doesnt move the plot along. In these cases, figuring out how to get the user to interact becomes key. You will do no better preparation than stopping, taking a moment, and walking in their shoes. The introduction is where we first meet the fisherman.

Your students will be writing narratives with STRUCTURE, KNOWLEDGE, AND CREATIVITY in no time. As content marketers, we struggle and fight to be heard. Storytelling is the oldest form of education. This audience analysis is a good starting point to make an effective presentation.

This article was written by Logan Allen. I have an interest in storytelling and regularly put pen to paper for other newpapers and magazines. I've been in the game for over a decade, but it feels a lot longer.. When I'm not writing, I enjoy Birdwatching and Gymnastics. Find me on Twitter or LinkedIn