A Raisin in The Sun PDF Free Download: Cashvertising pdf (2009) demonstrates how attracting clients doesn’t require a multimillion-dollar advertising effort.
All you need to understand is how and why we choose to make purchases.
This book teaches you all you need to know about how to transform your advertisements into earnings and is packed with recommendations that you can use right away.
Details of The Cashvertising PDF
About the Author of The Cashvertising PDF
Cashvertising Review & Animated Book Summary
Cashvertising PDF Summary
Imagine you’re the lucky person chosen to write the advertisement for a new smoothie for cats that contains cucumber and mice.
How in the world are you going to get this strange mixture in front of millions of fussy cat companions?
The key is activating the appropriate triggers. What are they, though?
Eight desires are hardwired into every human, and it would be insane for marketers to ignore them.
We still have these wants, known as the Life-Force 8 (LF8), since they were crucial to our survival in the past.
The first three desires—to be alive; to eat and drink; and to be secure and pain-free—are essential for surviving the week.
Naturally, we also seek comfy surroundings and sex partners.
Finally, because we are social beings, we wish to be liked by people around us, aspire to be the best at what we do, and want to protect those we love.
Effective marketers may turn these wants into cash. In fact, more sales are fueled by these eight fundamental needs than by all other human needs combined, according to consumer researchers. Yet why?
If a need is not met, tension in the form of desire forces you to take action. For instance, when you’re hungry, you experience stress that fuels your appetite.
This prompts activities that fulfill your wish. We always act in a certain way: tension triggers desire, which triggers action.
Marketers may take advantage of this straightforward biological process by cleverly knowing and appealing to the L8.
So how do you market that smoothie with cucumber and mice? Make use of the cat owner’s protective instincts.
Tell her how the smoothie’s high concentration of taurine, a nutrient cats desperately require but cannot make on their own, will prevent the cat from turning blind.