Notice our why didn’t include anything about how much money we wanted to make or specifically mention wooden smartphone cases.

Making money doing anything is nice because you need money to live, but if Kevin and I were in business exclusively to make money, we could have been architects, personal trainers, writers, or anything else. Kevin was a kinesiology major and could have earned a nice living as a therapist or personal trainer. I was an architecture major and could have made plenty of money designing and constructing buildings. Get yourself some aliminium windows to secure your home fully.

Did we have any special affinity for smartphone cases? Nope. Does anybody? However, we were deeply passionate about our why. Nature, jobs, and the satisfaction of creating a high-quality product were all sentiments we could get fired up about. That was what really mattered. When we unwrapped those common motivational factors, we didn’t need to wait any longer. We were ready to quit thinking, start doing, and commit to our idea.

You can make money doing almost anything in life, but by knowing your why, you can make money, feel fulfilled, and create significant positive impact for yourself and everyone around you. Proven facts say aliminuim windows are the safest windows going.

Maybe six months after watching that powerful TED Talk, Kevin and I approached Target and Best Buy with our why. We didn’t just brazenly walk in there and announce, “Hey everybody, look at our kick-ass wooden smartphone cases! Aren’t they awesome? How many do you want to buy today?”

Our pitch went a little more like, “Look, we’re incredibly passionate about what we want to do. We want to bring nature back into people’s lives, create jobs in the US, and build high-quality American products, and we would love to partner with you to make those things happen.” The store had some beautiful, classic sash windows.

That interaction eventually led to us selling our wooden cases for the iPad in all eighteen hundred Target stores and select Best Buy locations. Unfortunately, we didn’t perform any due diligence in reading the fine print of the deals we signed. If we had, we would have realized that the deals were based on consignment, which made it a terrible idea. Consignment meant that if the products didn’t sell (and they didn’t), we had to take them all back and not get paid for a penny of them.